Seminar:
How B2B Companies Make
Their Complex Products Easier To Buy
By Jeremiah Onaolapo, PhD | Contributed writing and strategy to funded technical projects, including a $20M EPSCoR award
Client Feedback
“I recently had a strategy session with Jeremiah, and it was exactly what I needed. What impressed me most was his subject matter expertise and ability to quickly understand my business challenges and ask the right questions that helped me see things differently. He didn’t overwhelm me with theory. Instead, he delivered a clear, actionable market strategy I could start executing immediately. The biggest value was how he helped me reframe my entire positioning and messaging in a way that actually resonates with my target audience. If you’re a founder looking for someone who combines deep expertise with practical, thoughtful guidance, I highly recommend working with Jeremiah.”
— Sraddhan Shah, Founder, UptimeOS
“Working with Jeremiah on thought leadership and LinkedIn was a game changer. He helped me build more credibility, grow my audience, and show up with ideas that felt sharp, credible, and commercially useful... What stood out most was how well Jeremiah captured my voice. The posts sounded genuinely like me, just clearer and stronger. He saved me a huge amount of time across the strategy, positioning, ideas, and writing. I’d recommend Jeremiah to anyone who wants thought leadership that actually sounds human and helps move the business forward!”
— Ahmed Aly, Founder, Dispatchino
“As a founder, finding someone who actually takes the time to understand your brand before putting words to it is rare. He [Jeremiah] was exactly that. Professional, punctual, and genuinely thoughtful in his approach. He set up structured meetings, asked the right questions, and more importantly, listened. He was flexible and focused on getting the message right, not just getting it done. The insights he brought to my LinkedIn content were sharp and on point. I only had the chance to work with him short term, but I would not hesitate to bring him on long term. Highly recommend.”
— Knut L.S., Founder & CEO, Verrlo
Quick Summary
If you read nothing else, read this.
What it is: A 90-minute live seminar for companies selling complex or technical B2B offers.
What it covers: Buyer clarity, stronger proof, technical positioning, and identifying the asset most likely to create the fastest commercial impact.
Who it’s for: Marketing leaders and founders inside companies where the product is hard to explain and deals are slow.
When: 3:30 PM - 5:00 PM on Wednesday, May 13, 2026.
Ticket: $40.
Want to make your complex service or highly technical product easier to buy? Reserve your seat on Eventbrite. 20 seats only.
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Choking Your B2B Pipeline?
A lot of B2B companies exhibit the following “symptoms”:
Their product page sounds competent, but does not reduce confusion in buyers.
Their proof exists, but does not travel well into live sales conversations.
Their team keeps producing educational assets, but buyers still need too much translation.
The result?
Buyers understand the offer too late, sales carries more educational burden than it should, and pipeline moves more slowly than it needs to.
Not cool, right?
PICTURE THIS—A fictional Vermont company called Graviti Field Systems sells a power systems monitoring platform called FieldSee Ops to utilities. It’s a credible system, but the company website is loaded with confusing content.
And then…
Sales reps spend the first 20 minutes of calls clarifying what FieldSee Ops actually does.
Graviti Field Systems’s pipeline chokes.
Revenue tumbles down a cliff.
Executives panic.
Anarchy!
That, right there, is a buyer-clarity problem. And the executives of Graviti Field Systems ought to attend this seminar to figure out the fix.
(This seminar is built to address that kind of commercial friction that chokes B2B pipelines.)
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.”
— Steve Jobs, BusinessWeek interview (1998)
What You Will Leave With
If you attend this seminar, you’ll leave with:
A clearer view of where your messaging is losing buyers
A practical lens for spotting the bottlenecks that make a product harder to buy
A stronger standard for what proof should do in real buyer conversations
A better understanding of the technical positioning you should adopt
A clearer sense of which sales-usable asset is most likely to create the fastest commercial impact
Speaking of sales-usable assets, let’s picture a fictional Burlington-area cybersecurity firm, PackittStrike. Pipeline is allegedly stalling at PackittStrike, and the marketing team is considering commissioning a new case study program.
But PackittStrike may not necessarily need a new case study program to create more pipeline.
They may need something narrower and more immediately useful instead: a technical explainer that helps buyers and internal champions understand exactly where the product fits, what risk it reduces, and what proof supports the claims.
Oh, and the marketing leads of PackittStrike ought to attend this seminar to figure out how to approach such a technical explainer—without “wildly throwing darts in the dark.”
Who This Is For
This seminar is for you if you are:
VP Marketing, Head of Marketing, or Marketing Director at a B2B company selling a complex product
Product Marketing Manager or Senior PMM working on a technical, high-trust, or education-heavy offer
Founder or CEO of a technical B2B company with 10-150 employees
VP Sales who needs cleaner buyer-facing support
Content Marketing Lead or Demand Gen Manager responsible for assets that need to do more than generate clicks
COO, Innovation Lead, or Funding Lead inside a grant-active company that needs stronger commercial messaging
Reserve your seat on Eventbrite. 20 seats only.
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Event Details
Title
How B2B Companies Make Their Complex Products Easier to Buy
Format
90-minute live seminar
Date
Wednesday, May 13, 2026
Time
3:30 PM - 5:00 PM
Location
Hula, 50 Lakeside Ave, Burlington 05401
Room Setup
Small tables for working groups
Seat Count
20 seats
Included
Worksheets and light refreshments
Registration
Paid registration on Eventbrite (opens in a new tab)
Ticket Price
$40
Refunds and Transfers
Refunds are available up to 7 days before the event. After that, tickets are nonrefundable, but you may transfer your ticket to a colleague from the same company up to 24 hours before the event by emailing jeremiah@ghostapex.com. If the event is canceled by the organizer, all attendees will receive a full refund.
About The Seminar Facilitator
I’m Jeremiah Onaolapo, a B2B Writer-Strategist specializing in complex and technical categories.
My work is built around helping companies make their hard-to-explain products easier to understand, trust, and buy through clearer buyer understanding, stronger proof, sharper thought leadership, and sales-usable messaging assets.
Relevant proof includes:
In one client engagement, a case study I ghostwrote was associated with $35,000+ in pipeline within 1 day
Contributed writing and strategy to a proposal that won a $92,000 Secure the Internet grant awarded by Facebook, now Meta
PhD in Computer Science
Research covered by BBC News, HuffPost, and New Scientist
Contributed writing and strategy to funded technical work including a $20 million EPSCoR award
This seminar is built from real work at the intersection of technical credibility and commercial messaging.
Looking forward to seeing you at the seminar!
Speaking & Facilitation Feedback
“Jeremiah presented on cryptography at our math summer camp. It’s hard to win over a room full of high schoolers inside on a sunny day, but Jeremiah grabbed their attention immediately! Students highlighted his engaging and exciting nature, his kindness, and his ability to make complex ideas approachable, but also leave open questions for later exploration. He was also the keynote speaker at our one day event giving a deeper dive into cryptography and cybersecurity. Safe to say he was a hit again! His sessions are structured and easy to follow for students. On the organizer end, I really appreciate his flexibility and ability to work with us in coming up with the best format and theme for each audience. Overall, his ability to simplify complex ideas for high schoolers but respect their desire to dive deeper and learn more makes Jeremiah the perfect keynote speaker and presenter!”
— Anja Samsom, Community & Operations Director (Mathematical Sciences Institute), Governor’s Institutes of Vermont
Seminar Agenda
3:30 PM - 5:00 PM on May 13, 2026
Agenda:
Arrival and networking
Opening presentation and market framing
A reveal of three messaging bottlenecks that make complex products harder to buy
Live teardown and audit examples
Workbook exercise
Optional next-step offer for attendees who want help acting on what they identify
Q&A and closing conversations
Questions You’re Probably Asking
“Will this be useful if our product is highly technical?”
Yes. That is where this seminar is most relevant. The harder a product is to explain and trust, the more important buyer clarity, proof, and technical positioning become.“Will I leave with something practical?”
Yes. The goal is that you leave with a clearer view of where buyer understanding is breaking down, which bottleneck matters most, and what asset is most likely to improve commercial traction.“Is this for companies with long sales cycles?”
Yes, especially if your company sells a technical or hard-to-explain offer.“Will refreshments be served?”
Yes. Light refreshments will be served.“How many seats are available?”
20 seats only. Sign up before they’re gone.
Join Us At The Seminar
Want to make your complex product easier to buy?
Join us at the seminar. Reserve your seat by clicking on the “Register on Eventbrite” button below.
See you there!
How B2B Companies Make Their Complex Products Easier To Buy
Wednesday, May 13, 2026
3:30 PM - 5:00 PM
Hula, Burlington
Reserve your seat on Eventbrite. $40 ticket. 20 seats only.
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